AI tooling, tuned to your team.
Consulting for developers and teams getting more out of AI tools like Claude Code.
Get in touch ↓
Consulting for developers and teams getting more out of AI tools like Claude Code.
Get in touch ↓Three engagements depending on where you are. Every one starts with watching how work actually happens before recommending anything.
1:1 working sessions that look at your real repo, your real workflow, and the friction you've been living with. Together we surface where time is actually going and find leverage you're not using yet — better prompts, smarter automation, and habits that compound. Works across Claude Code, Cursor, Copilot, and whatever you adopt next.
You bought the subscriptions. Now what? I help small teams roll out AI tools with sane defaults, lightweight guardrails, and a playbook your people will actually follow — sized to your budget, your skill mix, and your data sensitivity.
For companies past the pilot stage: custom integrations, internal training, and rollout plans that respect compliance, review processes, and how your team already ships. The goal is durable adoption — not a tool nobody opens after week three.
No generic playbooks. The right tool for the right constraint, applied to the workflow you actually have.
AI tooling shifts every month. I track what's genuinely useful across the major platforms — so the recommendations you get reflect what's possible today, not what was hot last quarter.
Every team's friction looks different. Before recommending anything I spend time on how your team actually works — what gets repeated, what stalls, where time really goes. The fix should map to your real problem, not a generic one.
Privacy posture, budget, team skill mix, existing process. Solutions only work if they fit what you can realistically run, maintain, and defend internally — so that's where the design starts.
The same subscription does very different things in different hands. I bring patterns from working with developers, small teams, and companies at different stages — then tailor what's worked elsewhere to where you are.
I'm Mark Jerome Cruz — engineer, AI tinkerer, and the person behind Mark in the Loop. I've spent the last few years pushing on what consumer AI tools can actually do in real developer hands.
That work started as a video series teaching people how to set up local AI on their own machines. It's grown into consulting: helping teams turn paid AI subscriptions into measurable workflow change instead of just another tab open in the background.
The same care I put into a tutorial — understanding the user, removing friction, showing the actual click path — is what you get on an engagement.